visual-merchandising-180x180

Visual Merchandising/In Store Display Badge

Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales.[1]Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase.Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.

Source: http://en.wikipedia.org/wiki/Visual_merchandising